Board

Petar Denchev

Petar Denchev

Chariman

Petar Denchev is from Plovdiv, graduated with a bachelor’s degree in “Marketing” and a master’s degree in “Business Administration” at “Paisiy Hilendarski” PU. The focus of his work is related to the creation, development, management, positioning and sales of boutique hotels. Professionally oriented towards the restoration and reconstruction of cultural monument buildings and turning them into boutique accommodations bearing the memory of our history, combined with the comfort of modern times. For 4 years, he has been the General Manager of the Gallery 37 Powered by ASTON hotel in Plovdiv, and until his opening holds the position of Project Manager in the project. For 2 years, he has been the Project Manager of a new boutique five-star hotel again in the Old Town of Plovdiv – Museum 37.

Mariela Balcheva

Mariela Balcheva

Board member

Mariela Balcheva is a professional with more than 20 years of experience in the hotel industry.

He began his career at the Hilton Sofia Hotel, being part of the team from the opening and in the following 10 years held various positions in the hotel’s departments – “hotel housekeeping”, “reception”, “food and beverages”, “marketing and sales”, following the ladder of growth.

After completing his master’s degree at the Faculty of Economics of Sofia University and the school of Hilton Sofia, in the next 5 years he followed a rapid development in two of the most profitable Hilton hotels in Prague as the head of the “event sales” department with events of over 1000 people and turnover over $1M.

After Prague, Wroclaw and Warsaw followed, where for the last 5 years he held the position of Commercial Director of the local Double Tree and Hilton hotels, responsible for the four revenue-generating departments – “active sales”, event sales”, “reservations” and “marketing”.

From January 2022, Mariela chose to be part of the pre-opening team of DoubleTree by Hilton Plovdiv, where she again leads the hotel’s sales teams.

Stoyan Dimitrov

Stoyan Dimitrov

Board member
For the past 15+ years, he has held operational positions in various hotels in the country and abroad. He worked for 11 years in hotels from the Kempinski portfolio in Bulgaria, Russia and Switzerland. During this period, he participated in the opening and implementation of two new hotel projects, one for joining the company and re-branding, as well as monitoring guest satisfaction in the company’s European hotels.
From February 2023 holds the position of Hotel Manager at Hotel Imperial Plovdiv, a member of Radisson Individuals.

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